Culture of Bathe-ing

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Bathe like a local: Tampere, "Sauna Capital of the World"
Boasting more public saunas than anywhere else on earth, the Finnish city has been named World Sauna Capital. We ask local expert and "löyly" (steam…
 • Culture of Bathe-ing
Hot springs and sonic vibrations: Secular Sabbath's Genevieve Medow-Jenkins channels Esalen’s aura for a new generation
We ask Genevieve about growing up at Esalen and building Secular Sabbath, her own magnetic community fusing bathing and sound. Plus our edit of the…
 • Culture of Bathe-ing, Secular Sabbath, and Jane Withers
Water for the People: The roots and revival of community bathing
Why the community bathing model is vital in making the bathhouse boom accessible to all, with lessons in success from Oslo, London and more. Plus, an…
 • Culture of Bathe-ing
Bathing legends Sami Rintala and Jasper Pääkkönen bring roaring Finnish heat to NYC. Test their standout sauna designs at Culture of…
The radical architect and the fearless actor-entrepreneur have taken Finnish sauna tradition into a new stratosphere. Both have saunas to try at our NYC…
 • Culture of Bathe-ing
Hot off the press: a new edition of Social Sauna and our Culture of Bathe-ing poster campaign!
Social Sauna is the authoritative guide to bathing culture; we share some wisdom from its new edition out today. Plus, see the 100 posters made to warm…
 • Culture of Bathe-ing and Jane Withers
Detox or retox? The rise of healthy hedonism
Not everyone's starting the year strictly sober. We begin 2026 with a look at the age-old culture of mixing social bathing with psychoactive substances
 • Culture of Bathe-ing and Glenn Auerbach
2025: The Year in Bathing
And breathe. We're at the end of bathing's biggest year yet. A look back at the openings, happenings and hot trends that made our 2025.
 • Culture of Bathe-ing
Where the city sweats: An interview with Dmitry Shapiro of New York’s legendary Russian & Turkish Baths
Inside New York’s favourite sweat temple, gifts for the serious bather, and the last chance to attend the Culture of Bathing Gathering
 • Culture of Bathe-ing and Jane Withers
School of steam – life lessons in the sauna
Alisa Cardenas explains why we should welcome children into wellness spaces
 • Culture of Bathe-ing
Japan's magnificent bathing obsession
Yuval Zohar explains why onsen still matter, a report from Aufguss World Masters; and three Fall bathing festivals.
 • Culture of Bathe-ing
Intrigue, opulence and an invitation to BATHE WITH US!!
The myth of Yang Guifei and a one night only event.
 • Culture of Bathe-ing
From clubbing to tubbing
Why the bathhouse is feeling the beat
 • Culture of Bathe-ing
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