Culture of Bathe-ing

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Bathe like a local: Tampere, "Sauna Capital of the World"
Boasting more public saunas than anywhere else on earth, the Finnish city has been named World Sauna Capital. We ask local expert and "löyly" (steam…
 • Culture of Bathe-ing
Bathing on the Front Line
We explore bathing as a tool for resilience in times of crisis with Sauna Aid and Azar Eskandarpour
 • Culture of Bathe-ing
Water for the People: The roots and revival of community bathing
Why the community bathing model is vital in making the bathhouse boom accessible to all, with lessons in success from Oslo, London and more. Plus, an…
 • Culture of Bathe-ing
Culture of Bathe-ing opens in NYC! Plus the Othership origin story: Robbie and Emily Bent on building a cult bathhouse brand
Our NYC sauna festival is open! Follow along as it gets into full swing. Plus, Othership's founders tell us about growing their cult bathhouse brand to…
 • Culture of Bathe-ing and Jane Withers
Hot off the press: a new edition of Social Sauna and our Culture of Bathe-ing poster campaign!
Social Sauna is the authoritative guide to bathing culture; we share some wisdom from its new edition out today. Plus, see the 100 posters made to warm…
 • Culture of Bathe-ing and Jane Withers
Culture of Bathe-ing's January Digest
Things move fast in the bathing world. Our monthly news roundup is here to help you keep up. PLUS our sauna festival comes to NYC soon, have you got a…
 • Culture of Bathe-ing
Announcing NYC's first ever sauna festival!
BIG news! We’re bringing a giant sauna festival to New York with 1,000+ hours of guided sessions, performances, and experiences to try. Grab your ticket…
 • Culture of Bathe-ing
Does infrared deserve the hype?
Lady Gaga uses it to help manage her fibromyalgia. Jennifer Aniston swears by it for glowing skin. Infrared is having a moment, but can it take…
 • Culture of Bathe-ing
Detox or retox? The rise of healthy hedonism
Not everyone's starting the year strictly sober. We begin 2026 with a look at the age-old culture of mixing social bathing with psychoactive substances
 • Culture of Bathe-ing and Glenn Auerbach
2025: The Year in Bathing
And breathe. We're at the end of bathing's biggest year yet. A look back at the openings, happenings and hot trends that made our 2025.
 • Culture of Bathe-ing
Bathe like a local: NEXT Wave of NYC BATHHOUSES
Robert Hammond charts the new openings powering up New York steam scene and explains why this is only the beginning
 • Culture of Bathe-ing and Robert Hammond
Where the city sweats: An interview with Dmitry Shapiro of New York’s legendary Russian & Turkish Baths
Inside New York’s favourite sweat temple, gifts for the serious bather, and the last chance to attend the Culture of Bathing Gathering
 • Culture of Bathe-ing and Jane Withers
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